Author's Sidebar: This was the first time that I was interviewed about reversing my diabetes. But, as you can see, I was not prepared for the interview.   

I was called around 4:30 in the morning to come into a local TV station to be interviewed for their morning show because the person who was supposed to be interviewed had cancelled.

Unfortunately, I didn't have time to get my hair cut, but, more importantly, I didn't have time to practice or take notes to ensure that I focused on the right topics and get across the right message.

This is a good example of why you should always be prepared to discuss and share your own personal story -- so that the right information gets across to the audience.

FYI: Here is a TV news announcement of the my Death to Diabetes book signing at a local bookstore called Mood Makers.

TV News Announcement of Death to Diabetes Book Signing

Key Messages | NBC TV Interview

Here is a summary of the key messages from the TV news show and the interview:

  • Ex-diabetic engineer reverses his diabetes
  • Local author survives a diabetic coma and writes  the book, Death to Diabetes
  • Author (DeWayne McCulley) shares his story about ending up in a coma and in the hospital, on insulin, Coumadin, statin and other drugs
  • DeWayne McCulley explains how his mother helped him with eating properly, including eating Brussels sprouts
  • Author mentions the importance of diet and exercise for reversing Type 2 diabetes
  • Author shares a unique breakfast meal example of 2 cups of spinach, (or broccoli or Brussels sprouts, 1 tablespoon of extra virgin olive oil, 2-3 ounces of baked wild salmon, and a glass of filtered water
  • Author mentions 3 of the most important vegetables for diabetics: broccoli, Brussels sprouts and spinach
  • Author explains the rationale for his breakfast protocol that you should use every opportunity to feed your body the proper nutrients
  • Author will be at a local bookstore (Mood Makers) for a book signing and talk 

Despite the bad interview, more than 75 people showed up at the book signing, where I gave a talk about diabetes and nutrition. The local bookstore quickly sold out of my book and I had to get more books printed.

FYI: Here is a photo that a local news reporter took of me speaking at the book signing. If you look closely, you can see one of the color diagrams that I had blown up into aposter-size chart.

DeWayne McCulley Ex-Diabetic Engineer at Rochester Bookstore Mood Makers

Later on, a couple other bookstores and a health food store (Lori's Natural Foods) began selling my book.

One of the biggest mistakes that I made during this time was not having these book signings and talks recorded. 

Another mistake that I made was not realizing that this could become a business. Consequently, I didn't collect names, email addresses and phone numbers of the people who attended these events and those who bought my book -- which is one of the key components of a successful business.

Related Resources:

Newspaper Story

ABC TV News Story & Interview

Radio Interview with NYC Cardiologist

Author's Bio

 

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